The App

The Nike Adapt BB is the first-ever shoe to have an app (Nike Adapt) to control the features on the shoe. Those features include remotely adjusting your laces, accessing preset and custom modes, customizing the lights, and checking your battery life.

The Goal

To add value to the existing app to improve basketball player performance, increase user adoption to ultimately lead to increased revenue.

The Solution

We expanded upon the Nike Adapt app and leveraged science, data and proven training concepts with real-time analysis and stats to help improve basketball player’s performance. The app has a unique “practice to perform” method that helps anyone, from novice to professional, improve their basketball skills.

Team: Cesar Marin, Bruce Elebee, Madeline Bouton & Melody Laishram

My Role: UX/UI Designer

My Tools: Sketch, Photoshop, InVision, Google Suite

Timeframe: 2-week sprint

Practice Mode

A categorized library of drills that you can perform.

Preset Modes

Readjust your laces before performing a drill.

Stat Mode

After performing a drill, view your overall progress.

Shoe Mode
Access lace release, shoe lights, preset modes, and battery life.