The Theater

CASA 0101 is a fully-equipped 99-seat theater featuring an art gallery and a dedicated classroom in Boyle Heights. Today it is a leading arts venue for Los Angeles’ East Side, presenting theatrical productions, film festivals, and other special events year-round.

The Problem

Customers are having trouble searching for shows that are playing, how can I make the process of finding a show and purchasing tickets fast and easy?

The Solution

Prioritize shows that are currently playing to optimize the users’ experience — done by removing all unnecessary content on the landing page and placing currently playing shows front and centered on the site followed with a seamless checkout process.

My Role: UX/UI Designer

My Tools: Sketch, Photoshop, InVision, Google Suite

Timeframe: 2-week sprint